Christmas is one of my favorite times of year. Each Christmas Coca-Cola comes out with their Santa Claus themed cans of Coke. I am always excited to see these hit the shelves. Coca-Cola is one of the largest, most sought after, brands in the world. The secret recipe lends mystery to the All American Red and White that people from all countries recognize. Did you know that Santa Claus traditionally wore green until Coca-Cola began to promote him heavily in the 1950s? Now in every mall across the western world, Santa wears the colors of Coke.1
This Christmas across the world families will buy Coca-Cola. In doing so, they are sharing in a little piece of the magic of Christmas, in American history, and in a century old mystery. How amazing that all of this can be found in a little red and white can of Coke!
1. Brand Sense by Martin Lindstrom
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